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What is Pencil?

Pencil is an AI-powered advertising platform that helps businesses create and launch high-performing ads. It utilizes generative AI to double productivity and performance, resulting in ads predicted to perform twice as well. Pencil offers a range of features to streamline the ad creation process, including:

  • Content Generation: Easily generate ad copy and visuals using Pencil's chat function.
  • Impact Measurement: Gain real-time insights into ad performance based on over $1 billion in ad spend.
  • Collaboration and Launch: Work with teams to create, approve, and launch ads from a single platform.
  • Enterprise-Grade Features: Enjoy brand safety controls, bespoke brand libraries, and templating, ensuring data privacy and ownership.

Pencil integrates with major media platforms like Facebook, Google Display, Instagram, TikTok, YouTube, LinkedIn, and Amazon Ads, providing seamless workflow for different advertising channels.

Pencil offers a comprehensive library of resources, including tutorials, case studies, and customer stories, to help users learn and optimize their ad strategies.

The platform caters to businesses of all sizes, with its Enterprise plan offering advanced features for large organizations. Pencil's user-friendly interface and powerful AI capabilities make it a valuable tool for any business looking to enhance their advertising efforts.